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Maaco: Wrecked to Ready

A Diverse Media Outdoor Campaign centered around the concept of the "before & after" - damaged to fixed - that you experience after getting your vehicle repaired with Maaco. 

 
 
 
 
 

Guerilla Wallscape

The "Guerilla Wallscape" is an interactive outdoor ad that invites passers-by to take a hanging flyer from a life-size car. As consumers take coupons from the wallscape, they remove the damage and reveal the underlying "fixed" vehicle. 

 

 
 
The process of creating the life-sized wallscape

The process of creating the life-sized wallscape

Consumers receive a coupon incentive

Consumers receive a coupon incentive