Sweatpants Club

The ecommerce site concept with a passion for being comfy. 

UX/UI | Branding | Design

 
Homepage

Homepage

Product detail mobile

Product detail mobile

Mobile footer

Mobile footer

Homepage mobile details

Homepage mobile details

 

CHALLENGE

The challenge was to create a millennial-focused identity with a product story focused on the experience you have in your "comfy clothes", not just about the garmets themselves. 

The Sweatpants Club site should not only feature the high-quality luxury clothing it sells, but connect with the personalities of it's users to be as #relatable as possible.

 

SOLUTION

Establish an attitude and messaging focused on what sweatpants are all about - kicking back and chilling at home. As a result, Sweatpants Club has a design identity that supports the 'chill' millennial lifestyle that will connect with our target audience in tandem with a great user flow and engaging design. 

 

Role

UX Designer / Art Director / Writer

tools

Sketch / Photoshop / Illustrator

 

Product Page

Product Page

 
Desktop Product Detail page

Desktop Product Detail page

 
 

It's more than a club. It's a lifestyle. #sweatpantsclub