The ecommerce site concept with a passion for being comfy.
UX/UI | Branding | Design
The challenge was to create a millennial-focused identity with a product story focused on the experience you have in your "comfy clothes", not just about the garmets themselves.
The Sweatpants Club site should not only feature the high-quality luxury clothing it sells, but connect with the personalities of it's users to be as #relatable as possible.
Establish an attitude and messaging focused on what sweatpants are all about - kicking back and chilling at home. As a result, Sweatpants Club has a design identity that supports the 'chill' millennial lifestyle that will connect with our target audience in tandem with a great user flow and engaging design.
UX Designer / Art Director / Writer
Sketch / Photoshop / Illustrator